The US Army is set to review its global marketing business, with incumbent McCann Worldgroup expected to be repitch.
The account, predicted to be worth over $500m for the contract period, has been held by McCann since 2005. A previous pitch in 2011 saw the account increase, with over300 people from McCann’s agencies now working on the account including teams from McCann Erickson, MRM Worldwide, UM and more.
A new agency contract is scheduled to be awarded in March 2016.
